Kathmandu, Nepal: inDrive, the global mobility and delivery platform, has launched its new integrated campaign in Nepal, Passenger 360, under the theme “Agree on Your Fare. Only Here.”, reinforcing its commitment to providing commuters with greater transparency, fair pricing, and more control over how they move around the city. Rolling out across Kathmandu through digital storytelling, social media, influencer collaborations, in-app experiences, and on-ground activations, the campaign is built around a simple insight: today’s passengers expect more than just a ride.
They increasingly seek reliable, transparent, and convenient mobility experiences that give them confidence and control throughout their journey. In a city where daily commutes are often shaped by traffic congestion, unpredictable travel times, and limited transportation predictability, commuters are looking for smarter ways to move. They want quicker confirmations, shorter waiting times, fair pricing, and transportation options that adapt to their needs. The Passenger 360 campaign reflects these evolving expectations by highlighting everyday commuting moments and reinforcing the idea that mobility should be fair, transparent, and centered around passenger choice.
Since entering Nepal, inDrive has introduced a user-centric model that enables both passengers and drivers to actively participate in the ride process. Passengers can propose a fare, review driver offers, and choose the option that best suits them, while drivers have the freedom to decide which ride requests to accept. At the heart of the campaign is the message, “Agree on Your Fare. Only Here.”
The proposition reflects inDrive’s belief that mobility should be built on fairness, transparency, and mutual agreement. By giving both passengers and drivers a voice in the fare-setting process, inDrive aims to create a more balanced and empowering mobility experience. “Kathmandu is a city constantly in motion, and people’s expectations around mobility are evolving just as rapidly,” said Rita Pokharel, Country Representative of inDrive Nepal. “Passengers today want more than affordability alone.
They value transparency, reliability, convenience, and the confidence that comes from having greater control over their journeys. Through Passenger 360, we are reinforcing our commitment to creating a mobility experience where people can make informed choices and agree on a fare that works for them.” As urban transportation continues to evolve, inDrive believes the future of mobility lies in creating experiences that are people-centered, transparent, and flexible.
Through Passenger 360, the company aims to encourage conversations around smarter commuting habits and support the development of a mobility ecosystem that empowers passengers while creating fairer experiences for everyone involved.
About inDrive
inDrive is a global mobility and delivery platform. The inDrive app has been downloaded over 400 million times, and has been named the second most downloaded ride-hailing app for the fourth consecutive year.
In addition to ride-hailing, inDrive provides an expanding list of services, including intercity transportation, delivery, and financial services. In 2023, inDrive launched New Ventures, a venture and M&A arm. inDrive operates in over 1100 cities in 48 countries. Driven by its mission to challenge Injustice through fair choices, inDrive is committed to having a positive impact on people’s lives.
It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of its impact programs.
For more information visit www.inDrive.com
